Columbia Threadneedle Investments, a new brand resulting from the combined capabilities of Threadneedle and its US-based affiliate Columbia Management, has been launched.
The firm said it now has total AUM of $506 billion across developed and emerging market equities, fixed income, multi-asset solutions and alternatives, including UK property. It also has a presence in 18 countries.
"For us, the new brand builds on our established businesses in Asia Pacific and globally," said Raymundo Yu, Asia Pacific chairman of the newly-branded entity.
"Under the banner of Columbia Threadneedle Investments, we now offer the scale, breadth and depth to compete by bringing together the best talents, capabilities and solutions from around the world and tailoring these to the needs of our Asian clients."
The new firm also has a new logo and visual identity. However, there will be no changes to established investment teams, strategies and processes in place at both firms, nor will existing funds or client portfolios and mandates change, officials said. In addition, there is no change to the corporate structure or regulated entities as a result of the new brand.
Columbia Threadneedle Investments is the global asset management group of US-based Ameriprise Financial.