In this newly created role, Reddan will be responsible for driving marketing strategies that support the Group’s regional investment and business activities. She will also be responsible for enhancing brand awareness across Asia Pacific for both institutional and retail segments.
She joined the investment manager today and reports to Rajeev Mittal, chief executive of PineBridge Investments Asia.
As director of communications at Eastspring Investments, she drove the rebranding of the asset management arm of Prudential Corporation Asia.
As of September-end, PineBridge had over $70.8bn in assets under management worldwide across various strategies such as asset allocation, equities, fixed income and alternatives.